a bed with a feather on it
a living room with a couch and a table
a robe and hat on a hook
a book on a table

"A bold new hotel concept for NYC"

Want to book
a room?

We invite you to the here and Now Now. Our small but sumptuous single-occupancy sleeper cabins have open ceilings and shared, but lockable, bathrooms.

Rooms are kitted with luxury linens, towels, robes, hooks, hangers, a safe, two outlets, and a wireless charging dock, plus earplugs and an eye mask to help you recharge.

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a lobby with a couch and a coffee table

A curated space designed for how you experience the world.

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Be Where You Belong

Meet James, our General Manager at Now Now. Born & Raised in NYC, James is here to be your guide. 

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Now Now Playlist 101

Sounds from the Lobby

Listen on Spotify

Hotel Now Now NoHo is a historic property originally built as a lodging house in 1917. It has lived several lives since then, including time as a tavern and a dry goods store. Now Now, it's something more.

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