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Now Now is a new kind of hotel for solo travelers
in the heart of NoHo, NYC.

nownow homepage description
Designed
for curious
minds and
creative
spirits.
nownow homepage ourrooms
a white robe on a swinger
a white robe on a door
a room with a bed and doors

Our Cabins

Small footprint. High design. Big adventures. Now Now is a new, courageous, and transformative experience for travelers seeking a deeper connection to the world around them. It’s a portal to possibility.

Featuring small, but sumptuous single-occupancy sleeper cabins with open ceilings and shared but lockable bathrooms, we invite you to the here and Now Now. Rooms are kitted with luxury linens, towels, robes, hooks, hangers, a safe, two outlets, and a wireless charging dock, plus earplugs and an eye mask to help you recharge.

a bathroom with a shower and sink

Our Essentials

A spot to rest and recover. A community of like-minded people. A gateway from reality to possibility. The New York City dream. Whatever you’re looking for, you’ll find it here—in our space curated for how you experience the world.

  • 24-hour front desk / security
  • Complimentary Wi-Fi
  • Shared and Lockable Bathrooms 
  • Women+ Only Floors
  • Grown Alchemist Bath Amenities
  • Storage Lockers
  • Retail Shop
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Our Experience

Now Now NoHo is a historic property originally built as a lodging house in 1917 and it has lived several lives since then, including time as a tavern and a dry goods store. Now Now, it’s something more.

  • Located on the Bowery, in the heart of Downtown Manhattan
  • Cabins are 25 Square Feet
  • Cabins are Private with Lockable Doors
  • Ceilings are Open to Allow Air Circulation with Acoustic Baffle Grid
  • Beds are 74” Long (6' 2")
  • No Elevator
  • ADA Rooms Available on the Ground Floor